Blue2048 — Privacy Policy
Privacy policy for the Blue2048 puzzle game app.
Last updated: October 15, 2026
Blue2048 is a puzzle game app developed by BlueLogic Software (“we”, “us”, or “our”). This Privacy Policy explains how we handle information when you use our app.
1. Information We Collect
We do not directly collect, store, or transmit any personal information such as your name, email address, or phone number. Blue2048 does not require a separate account or login.
2. Google Play Games Services
The App integrates with Google Play Games Services for leaderboards and achievements. When you sign in with your Google Play Games account, Google may collect:
- Your Google Play Games player profile (display name and player ID)
- Game scores submitted to leaderboards
- Achievement unlock data
This data is managed by Google and is subject to Google’s Privacy Policy. We do not have access to your Google account credentials. You can manage your Play Games data through your Google account settings.
Tracking permission (iOS)
On iOS, the app asks for permission to track using Apple’s App Tracking Transparency prompt. If you allow it, your device’s advertising identifier may be used to show ads matched to your interests. If you decline, the app continues to work exactly the same and ads are shown without personalisation — nothing further is asked of you. You can change your choice at any time in iOS Settings → Privacy & Security → Tracking.
3. Locally Stored Data
The app stores the following data locally on your device only:
- Game progress and high scores
- App settings and preferences (theme, grid size, haptic feedback)
- Purchase status (ads removed)
This data never leaves your device and is not accessible to us. It is deleted when you uninstall the app or clear app data.
4. Third-Party Services
Our app uses the following third-party services that may collect information:
Advertising partners
Blue2048 shows banner ads and optional rewarded ads. Ads are selected through Unity LevelPlay (Unity / ironSource), an ad mediation service that runs an automated auction among the ad networks listed below; the network that wins shows the ad. Each partner processes data under its own privacy policy. Depending on your consent and device settings, they may collect:
- device identifiers, such as the resettable advertising ID;
- approximate location derived from your IP address (the app does not request location permission);
- technical data (device model, operating system and app version) and diagnostic or performance data;
- information about other apps installed on your device, used for fraud prevention and ad relevance;
- in-app purchase activity (for example, whether a purchase was made), used for ad measurement;
- ad interaction data (which ads were shown and whether they were tapped).
We do not receive this data ourselves.
- Unity LevelPlay / ironSource — ad mediation and ads: Unity Privacy Policy
- Unity Ads — ads: Unity Privacy Policy
- Yandex Mobile Ads and AppMetrica — ads; AppMetrica measures ad performance and revenue and collects crash and diagnostic data: Yandex Privacy Policy
- Liftoff Monetize (Vungle) — ads: Liftoff Privacy Policy
Users who purchase ad removal do not see any ads.
Google Play Billing
- If you purchase ad removal, the transaction is processed entirely by Google Play.
- We do not receive or store your payment information (credit card number, billing address, etc.).
- For more information, see Google Payments Privacy Notice.
Personalized Advertising and Consent (EEA, UK, Switzerland)
For users located in the European Economic Area, the United Kingdom, and Switzerland, we display a consent dialog compliant with the IAB Transparency & Consent Framework (TCF) v2.2, shown with Google’s User Messaging Platform, before any personalized advertising is loaded. Your choices are passed to Unity LevelPlay and the ad networks listed above.
What you consent to: Processing of personal data (including device identifiers, approximate location, and interaction data) by our advertising partners listed above and the vendors shown in the dialog, for personalized advertising, ad measurement, and audience insights.
Where your choices are stored: Your consent selections are stored on your device using the IAB-standard IABTCF_* keys in the app’s local storage. These selections remain valid for up to 390 days and are overwritten whenever you make new privacy choices in this app.
How to change or withdraw your consent: Open the app, tap Settings → Preferences → Privacy Settings. This opens the same consent dialog you saw on first launch, where you can update or fully withdraw your choices at any time.
If you decline personalized advertising, ads may still be shown but will be contextual (non-personalized) and not based on your profile.
5. Children’s Privacy
Blue2048 is suitable for all ages. We do not knowingly collect personal information from children under 13. Since we do not collect any personal data from any user, this requirement is inherently met.
6. Permissions
Blue2048 requires internet access only for:
- Displaying advertisements (free version)
- Processing in-app purchases
On Android, the app also declares the advertising ID permission, which lets our advertising partners read your resettable advertising ID. You can reset or delete it in your device settings.
No other device permissions are required. We do not access your camera, contacts, location, microphone, or files.
7. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. Continued use of the app after changes constitutes acceptance of the revised policy.
8. Contact Us
If you have any questions about this Privacy Policy, please contact us at:
BlueLogic Software Email: [email protected] Website: bluelogicsoft.com